a mobile phone showing a mobile website and a mobile phone showing a non-mobile website for comparison

A Mobile Website is Necessary to be Competitive

Did you know over 88% of U.S. adults own a cell phone of some kind, and more than half of these cell owners (55%) use their phone to go online? This data illustrates that like desktops, laptops and tablets, mobile devices are a sensible venue for businesses to connect with customers.

What is a Mobile Website?

A mobile website is a separate version of your primary website that has been optimized to work on mobile devices. Since a mobile screen size is much smaller, the navigation will typically display larger, “touch screen-friendly” buttons. Also, there will usually be less text and imagery and larger font sizes to make reading on smaller screens easier. When a visitor lands on your main website from a mobile device, they should automatically be redirected to your mobile website. Mobile sites usually also have the following features:

  • Click-to-Call button
  • Maps location
  • Simplified navigation

Does Your Traditional Website Word Well on Mobile Devices?

Check what your current site looks like when viewed on a mobile device. Google has recently launched a mobile tester at, howtogomo.com. Use this tester to check if your current website is mobile friendly. If you find the text difficult to read, or have to zoom in and out, around images to access text, then you will probably need to consider getting a mobile friendly website developed.

Mobile Web Solutions for Financial Advisors

Advisor Designs, a leading web presence provider for financial advisors, now offers mobile web design to enrich your business:

  • Android, iPhone, Windows, Blackberry and tablet compatibility
  • Easy to use content manager
  • Content backup for compliance
  • See Advisor Designs base pricing
Skip to content